TuneCore has announced a new partnership with Grimes and CreateSafe, an AI development studio, to distribute songs made by independent artists using Grimes’ ‘Elf.Tech’ AI voice model. The new partnership — which will split subsequent royalties made from the songs with the singer — is heralded by TuneCore as part of parent company Believe’s “wider AI strategy.”
TuneCore has announced a new partnership with Grimes and CreateSafe, an AI development studio, to distribute songs made by independent artists using Grimes’ ‘Elf.Tech’ AI voice model. The new partnership — which will split subsequent royalties made from the songs with the singer — is heralded by TuneCore as part of parent company Believe’s “wider AI strategy.”
Grimes made headlines last month when she responded to a headline about “Heart on My Sleeve” — the song that imitates Drake and The Weeknd, allegedly using AI technology — on social media, saying that she would allow fans to freely create songs using an AI model trained on her voice as long as they gave her 50% of the revenue. (Grimes said she would not claim any ownership of the sound recording or underlying composition unless the composition is a cover of one of her songs.) While Grimes wanted fans to use her voice openly, she also admitted on Twitter days later that there is the risk that people will use her voice to say “rly rly toxic lyrics” or “nazi stuff” — and